Phaedra C. Pezzullo is an American author and scholar working as an Associate Professor of Communication at the University of Colorado Boulder.
In 2015, Pezzullo accepted an appointment in the Department of Communication at the University of Colorado Boulder, where she currently holds the position of associate professor.
She discusses and analyzes these topics in terms of communication and social effects (along with their interaction with demographics like race and gender) in her book, Toxic Tourism: Rhetorics of Travel, Pollution, and Environmental Justice (2007), and in many of her published articles.
Related to Pezzullo's environmental focus is her concern with "pinkwashing", a phenomenon discussed in her article "Resisting 'National Breast Cancer Awareness Month': The Rhetoric of Counterpublics and their Cultural Performances".
[8] The idea of pinkwashing centers on businesses' disingenuous participation in National Breast Cancer Awareness Month not out of concern for health, but for purposes of cosmetic targeting, gendered performance, and public relations.