[3] The company was founded in 2015 by Dharmil Sheth and Dhaval Shah in Mumbai with the initial seed funding provided by their parents.

[8] In November 2021, the company filed papers to launch its initial public offering (IPO) of ₹6,250 crore (US$843.46 million).

The merger was protested by The South Chemist and Distributors Association (SCDA), who objected that sales of medicines online was illegal in India.

[13][14] Members of the Hindu religion criticized one of the company's advertisements and said that religious sentiments were hurt for the sake of marketing and sales.

The advertisement in question showed Lakshman being struck and Ram needing Sanjeevani, asking who will bring the medicine from such a long distance.