[1] He gained his first experience in advertising when he was working as a radio announcer, and was asked to fill in for the station's usual ad copywriter.
[2] Dusenberry was well known for his work with one of his major clients, the soft drink giant Pepsi.
[2] Dusenberry referred to the incident in the title of his 2005 book, Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising (ISBN 1591840821).
Dusenberry also dabbled in the film business, co-writing with Roger Towne the script for the baseball movie The Natural which starred Robert Redford.
In 2002, he retired as chairman of BBDO, and was inducted into the American Advertising Federation Hall of Fame.