It launched in 2006 and has been available as a separate subscription through several Digital TV service providers in selected countries such as United Kingdom, Russia, Romania and Central and Latin America (Mexico, Colombia and Brazil).

PictureBox was the first only wholly owned SVOD (subscription video on demand service) operated by NBCUniversal.

PictureBox differentiates itself from other subscription video on demand services by offering subscribers a 'hand-picked' selection of films and TV series, which are rotated each month.

[1] In Russia, PictureBox is available through the providers Rostelecom, IVI, KION and Okko.

In Ukraine, PictureBox is available through the providers Sweet TV and MEGOGO.