[22] In March 2013, Victoria's Secret PINK launched a marketing campaign for its "Bright Young Things" underwear line, directed at teen and pre-teen girls, that drew considerable negative attention.

After the criticism increased, Victoria's Secret removed the items from the company's website and said that the ad campaign was meant for college-age women.

[24][3][25] Analysts have regarded PINK as more nimble, with a better track record of shifting their marketing towards inclusivity, than their parent brand,[3][26] which faced an onslaught of controversy in 2019 and 2020.

[31] PINK has a college line that focuses brand recognition through public university athletics, started in 2008 under the leadership of Richard Dent.

[17] The company has partnered with both MLB and the NFL[17] for lines launched by Prinsloo as well as then Angels Chanel Iman, Erin Heatherton, and Candice Swanepoel.

[42][43][44] Starting in 2010,[45] the brand marketed their product line at spring break parties,[46][47] often hosted by a pair of female models (including Behati Prinsloo, Chanel Iman, Elsa Hosk, Rachel Hilbert, Sara Sampaio, and Devon Windsor) and a male guest such as Alexander Ludwig,[48] Nick Jonas,[49] Cody Simpson,[50] or Diego Boneta[51] The brand, via a "PINK Nation" campaign, has also promoted their products with campus bashes featuring popular performers, as in 2014 with Iggy Azalea at University of Nevada Las Vegas.

[52] Additional models appeared at events for the brand, including Taylor Marie Hill,[53] Emily Didonato,[54] and Jessica Strother[51] as well as the celebrity Ashlee Simpson.

In August 2019, the first openly transgender model, Valentina Sampaio, was hired to work for PINK;[58] Razek's resignation was announced just days later.

[citation needed] The company ran a contest called "Pink Road Trip to the Runway", awarding a spot in the 2007 fashion show to winner, Katie Wile.

[citation needed] In 2012, Justin Bieber performed during the Pink segment of the fashion show, while the notorious bicycle corset, featuring only handlebars with streamers, was modeled by Jessica Hart.