It operates various online content verticals and serves as a news organisation featuring web series, documentaries and current affairs reporting with a focus on video production and primarily catering to adolescents and young adults.

[1][2] The company was co-founded by Sattvik Mishra, Rishi Pratim Mukherjee, Sriparna Tikekar, Saransh Singh, Suparn Pandey and Debarshi Banerjee in 2013.

[3] Initially started as an Indian viral content generating and sharing website and described as a BuzzFeed clone, it has since expanded into a news media company competing with the likes of The Times Group, Dainik Jagran and NDTV on the digital platform.

The listicle had generated over half a million views within a day which provided the impetus for the expansion of the blog into a regular project.

[3] In February 2015, ScoopWhoop began its venture into news media and hired the journalist Anuja Jairan as the editor-in-chief who had previously been an employee of Reuters and Hindustan Times.

[7][8] ScoopWhoop produces digital content across a variety of topics and interests; it includes current affairs reporting, interviews, web series, documentaries, etc.

[1] While initially the company had started as a producer of listicles and other viral content; according to the Columbia Journalism Review in late 2016, ScoopWhoop "had since moved into the broader terrain of news."

The channel hosts the Off the Record web series which features interviews with various notable personalities,[13] including the politician Manoj Tiwari,[14] activist Yogendra Yadav, journalist Ravish Kumar, among others.

[17] In March 2018 ScoopWhoop personnel were found to be involved in negotiations for a political campaign by investigative media portal Cobrapost.

[18] In February 2022, a former ScoopWhoop employee, Samdish Bhatia accused the founder and CEO Sattvik Mishra and his wife of sexual harassment and assault, filing an FIR against him.