It also can "warn, admonish, censure or disapprove" those it finds at fault, but it has no powers to enforce nor impose any penalty on individual journalists and publications.
It ranges from accepting gifts on various occasions, foreign and domestic junkets [trips], various monetary and non-monetary benefits, besides direct payment of money.
[9] It ruled that newspapers should not carry articles that report "enmity or hatred between people on the ground of religion, race, caste, community or language", refrain from critical statements on "personal character and conduct of a political candidate", refuse financial or indirect forms of compensation for political coverage among other voluntary guidelines.
[9] However, pressure from the publishers' lobby forced PCI to suppress its investigation report which had named the media houses and politicians indulging in paid news.
The Central Information Commission (CIC), however, ordered the PCI to provide the report to the applicant and also make it publicly available on its website.