[4] The franchisees of two locations resisted the change, retaining the Pioneer Chicken branding: Los Angeles and Bell Gardens, California.
[6] Due to considerable redevelopment activity in the neighborhood, the original Pioneer Chicken location was shut down in March 2009[1] and replaced by a Little Caesar's Pizza the following year.
[7] During the 1980s, Los Angeles Lakers announcer Chick Hearn and former football player O. J. Simpson advertised for the restaurant.
Pioneer Chicken is remembered for its bright orange deep fried chicken, menu option of gizzards and livers as appetizers, and Pioneer Pete,[8] the company mascot and protagonist in comic books that were provided with their kid's meals.
In 1988 founder H. R. Kaufman and business associate Terrence P. Goggin filed for Chapter 11 in Federal Bankruptcy Court.