The chain enjoys the second-highest customer loyalty of any restaurant in Canada (after Tim Hortons), according to industry analysis.

[1] In March 2016, St-Hubert agreed to be purchased by Toronto-area based Cara Operations (now known as Recipe Unlimited), the owner of the rival Swiss Chalet rotisserie chicken chain, for $537 million.

The company also sells its barbecue sauce in the ready-to-serve format, desserts, seasonings, and frozen chicken in supermarkets.

[6] St-Hubert's president was quoted in a Postmedia News article in October 2011 as saying that the company was considering adding halal and kosher products.

On March 31, 2016, Ontario-based Cara Operations, owner of the Swiss Chalet chain of rotisserie chicken restaurants, announced that it would acquire St-Hubert in the summer of 2016 for CAD$537 million.

[21][22] Caisse de dépôt et placement du Québec (CDPQ), an investment management firm, had presented an offer to acquire a minority share in St-Hubert, but was subsequently declined.

However, in a 2007 interview with La Presse, St-Hubert CEO Jean-Pierre Léger suggested that the company was considering re-entering other eastern Canadian markets.

At around the same time, the company briefly re-entered the Kingston marketplace with a St-Hubert Express, which closed about a year after opening.