It sells roast chicken alongside common fast food items, such as burgers, chips, salads, and beverages.

They sought to compete with American fast food chains such as Kentucky Fried Chicken, which came to Australia in 1968, by emulating their standardised model.

Red Rooster proved successful, growing to 45 stores in Western Australia and Victoria before Myer bought it in 1981.

Unlike local restaurants, Red Rooster sought to compete with American fast food chains by emulating their standardised menu, branding, and marketing strategies.

They entered the Australian market in 1968, when Kentucky Fried Chicken (KFC) opened in Sydney, proving popular with the country's fledgling restaurant scene.

[17] In 2011, Quadrant Private Equity sold parent company Quick Service Restaurant Holdings (later renamed Craveable Brands) to Archer Capital.

[18] In 2019, ownership switched to PAG Asia Capital, a private equity group based in Hong Kong, who bought Craveable Brands for about $500 million.