Awards were granted to the best multimedia presentations focussing on themes involving the diffusion of science and technology.
According to Marco Tronchetti Provera, President of the Pirelli Group, the award was established in the belief that the diffusion of social, economic and technological advances are as important as their discovery.
[1] An international jury of notable people including Nobel Prize laureates reviewed the top entries.
With an overall budget prize of 105,000 euro (about US$ 130,000), awards were granted in the following major categories: physics, chemistry, mathematics, life sciences, and information and communications technology.
[8][9] Information and Communications Technology: This special category prize rewarded those multimedia works which represented a relevant contribution to Information and Communications Technology by means of a product, process, or service, and was deemed to be of particular significance to the jury in that the Pirelli Internetional Award was predicated in large degree to contributions such as these.