Pirkka is a private label brand used by grocery stores owned by the Finnish Kesko chain.
The first Pirkka brand products were basic daily household products, such as baking margarine, crisp rye bread, pea soup, washing powder, diapers and shampoo.
In 1996 ecological products were launched into the Pirkka series, with the "Luomu" ladybug as its symbol.
[8] The Pirkka brand two-bladed safety razor came second after the Gillette Fusion in the Yle TV1 Kuningaskuluttaja "three hard ones" test in 2011.
[10] In 2012 the Pirkka magazine owned by Kesko ranked six different grill sausages (HK Kabanossi Original, Pirkka A-class grill sausage, Atria Wilhelm Perinteinen, Snellman Eetwartti, Portti UkkoPekka and Tapola Viiden tähden rillimakkara) and selected Kesko's Pirkka sausage as the best.