Plan B (30 Rock)

It was directed by the show's composer and producer (and Tina Fey's husband) Jeff Richmond, and written by Josh Siegal and Dylan Morgan.

Meanwhile, Jack Donaghy (Alec Baldwin) is forced to hire his nemesis Devon Banks in order to turn around his disastrous acquisition of TWINKS, a network for gay men.

According to Nielsen Media Research, "Plan B" was watched by 4.359 million viewers during its original broadcast and received a 1.9 rating/5 share among adults aged 18–49.

Ultimately, Liz doesn't get the writing job and is forced to try to save TGS, which even Kenneth Parcell (Jack McBrayer) has lost all hope of rescuing.

Eventually, Liz's attempts to save TGS are met with a slight possibility of succeeding when Kenneth informs her that during his webcam talks with Tracy, he sometimes orders pizza from the same restaurant as she does.

Jack's plans for reviving TWINKS backfire when Devon Banks brings one of his "gaybies" to work and Hank Hooper, a family man himself, promotes him.

Aaron Sorkin 's appearance in "Plan B" as himself was particularly appreciated by critics