Here Berlage designed the center of Plan West, the architecture of the Mercatorplein (main square).
In 1904, Berlage presented an ambitious plan of winding streets, which was closely joined to the existing city.
After research showed that this plan would be very costly and inefficient, Berlage was asked to go back to the drawing board.
Berlage presented a new plan in 1915, with straight narrow streets and long blocks, intersected by several broad axes.
The New South district was built in the style of the Amsterdam School between 1917 and 1925, consisting of the Stadionbuurt, Apollobuurt and Rivierenbuurt neighbourhoods.