Playlife (stylised in reverse mirrored words) was a fashion company based in Treviso, Italy.

At this time, it was rebranded to Playlife to represent sports equipment, goods and fashion for the company with brands such as Prince, Rollerblade and Kästle.

[6] Store expansion continued and by 2011, Giovanni Peracin was announced as the new Playlife Business Director.

[7] At the same time, Benetton opened a new Playlife concept store in the headquarters city of Treviso, Italy.

[9][10] Between 1998 and 2000, the Benetton Formula One team utilised first Mecachrome and then Supertec engines that were rebranded to Playlife, and the cars featured sponsorship from the company.