[8][1] Before the company Playrix was founded, the brothers Igor and Dmitry Bukhman developed several simple computer games together while they were still students.
[10][11][9] By 2004, Igor and Dmitry Bukhman had released three games and 30 screensavers, bringing their earnings to $10,000 a month for the first time.
[12][2] They officially founded Playrix, rented an office in Vologda, and hired ten employees.
[23][24] According to App Annie, in September 2016, the company became the highest-grossing mobile game developer in the CIS and Baltic states region, the second in Europe in terms of revenue, and ranked in the Top 20 biggest mobile game developers in the world.
[25][11] In August 2017, the company became the leading mobile game publisher in Europe based on revenue from Google Play and the App Store.
[9] Playrix employs over 3,000 people internationally[2] and has office branches in Ireland, Serbia, Cyprus, Armenia, Kazakhstan, and Ukraine.
[44] In response to the pandemic, in April 2020, Playrix paid each of their 2,100 employees an additional one-off payment of $650 to aid in financial support.
Playrix was the fourth-largest mobile game developer in the world based on revenue, earning $2.7 billion in 2021.
[55][56] For example, Homescapes advertisements represent the gameplay as repairing a home by selecting the correct tool, or a pull-the-pin game, both with a plot line of "save the mother, daughter, and a baby."
[58][59] Playrix was criticised by some employees after it removed discussion of the February 24, 2022 Russian invasion of Ukraine from Slack.
"[60][3] Co-founder Igor Bukhman defended the decision, and told Forbes, "The only thing we're asking of our employees during this crisis is that they keep our few official work channels solely for business communication.
"[60] Hours after the invasion, Playrix put its approximately 1,500 Ukrainian-based staff on paid leave,[3][60] and in the following days the company provided hotlines to help Ukrainian employees evacuate the country.
[3] By February 28, Playrix gave its 4,000 employees, including the 1,500 in Russia, a bonus equivalent to a month's salary.
[3] On March 11, 2022, Playrix's Ukraine-based subsidiary Hit Games donated $500,000 to the Ukrainian Red Cross.
[61] In October 2022, Playrix announced it was closing its offices and development operations in Russia and Belarus due to the war in Ukraine.