Behance, stylized as Bēhance, is a social media platform owned by Adobe whose main focus is to showcase and discover creative work.

[7] The company initially relied on revenue, generating income by selling banner ads, job postings and later, 99U conference tickets.

Co-founder Belsky compared the first version of Behance's online portfolios with "project" structures as providing an organised art showcase, in comparison to DeviantArt and Saatchi's digital community.

[13] Adobe Portfolio (formerly ProSite) is Behance's DIY web design application, similar to popular tools such as Weebly and Joomla.

It is a personal portfolio site creation tool on the web and it syncs with a user's Behance project.

Its purpose is to connect every event with a set of specific tasks which the user can perform, called action steps.