From 2017 to 2021 he was signed to OVO Sound, the record label co-founded by rapper Drake, producer Noah "40" Shebib and Oliver El-Khatib.
[1] However, he had released every track on the set over the past year, building up a gradual fanbase despite little information and no press.
[6] Plaza signed a record deal with Drake's OVO Sound label in June 2017.
After replying to fans' comments from a 2019 post, he announced a new single titled "Still Alive", which was released on June 25, 2021, under his Shadow Records imprint.
On September 23, 2021, Plaza announced that his debut studio album, Nocturnes, would be released October 1.
On October 27, 2022, Plaza released a music video for a new song titled "Voodoo" on his YouTube.
The song was released a week later to streaming platforms on November 4, alongside "Voodoo II".