Developing chemicals are stored in foil pods housed in the processing unit at the rear of the camera, and are applied to the exposed film via 22-inch-wide (56 cm) titanium rollers.
[2] When the photographer Elsa Dorfman retired in 2015, only half the remaining stock was left,[1] although The Impossible Project stated they were exploring how to restart film production.
[6] 20×24 Studio, which was founded by Reuter to lease the cameras and sell the required supplies, announced they had restarted production of the chemicals in 2010.
[16][17] Improvements to the chemistry made using the old, stored film more viable, and 20×24 Studio later announced they would be able to continue operations through 2019.
[19] Photographers such as Dawoud Bey, Ellen Carey, Chuck Close, Elsa Dorfman, Timothy Greenfield-Sanders, David Levinthal, Mary Ellen Mark, Robert Rauschenberg, Joyce Tenneson, Jennifer Trausch, Andy Warhol, TJ Norris, and William Wegman have used this heavy (235 lb or 107 kg), wheeled-chassis camera.
Ansel Adams used the camera, notably to make the first official photographic Presidential portrait, of President Jimmy Carter in 1979.
[6][17][20][21] To celebrate Lady Gaga's new role as Creative Director of Polaroid, a portrait of her was shot with the 20×24 camera on June 30, 2010 at the Massachusetts Institute of Technology.