Polaroid Swinger

[2] In fact, it was so successful that it became Polaroid's best selling product at the time, and increased their share in the new camera market.

[3] One source for the name claims that when copywriter Phyllis Robinson of Doyle Dane Bernbach watched Edwin H. Land walk into her office swinging the camera from his wrist, she decided on the name "Swinger".

[6][7] By 1970, sales went down because young people did not like the quality of the photos, and those who did buy the camera used two rolls of film on average.

The song of the commercial Meet the Swinger was sung by Barry Manilow and a female chorus with the music written by Mitch Leigh[9] and the lyrics that used the instructions of how to take photographs with the camera and also revealed the price were written by Phyllis Robinson.

[10] Two commercials were released at the time, both featuring Ali MacGraw as one of four young people going to the beach or on a picnic on bicycles then photographing the day's fun as a record of their memories.