Polaroid i-Zone

[2] The strip was decorated and could later be cut to the size of the photo when the image was finished developing.

A mirror behind the lens would project the picture through the shutter onto the film below.

The camera was mostly marketed at children with its simple functionality, low-cost, and oblong shape.

A major marketing point for the camera was its ease of use: the camera had only three aperture settings, selected by a lever that pointed to a picture representing when each setting would be appropriate, be it indoors, outdoors on a sunny day, or outdoors on a cloudy day.

After taking a photo, the lever would automatically revert to the off position to save power.