In addition to film, the company produces new instant cameras under the Polaroid brand name as well as wireless speakers and other accessories.

In July 2013, Florian Kaps announced his retirement from the project[9] and Creed O'Hanlon took over as CEO.

[10] Polaroid (Impossible BV) has offices in Vienna, Berlin, New York City, and Tokyo, and has licensed its name to stores in Germany, Spain, and London.

In May 2017, Wiaczesław Smołokowski (father of Impossible's CEO as well as being its largest shareholder) acquired the brand and intellectual property of the original Polaroid corporation.

[17] The integral zinc-chloride battery that was in the original film of the SX-70 and 600 is replaced with a lithium-ion system in Impossible's remakes.

[56] Impossible founder Florian Kaps left the company in July 2013 and later founded a coffee house and photo studio in Vienna called SUPERSENSE.

[57] Kaps revealed through a series of blog posts and interviews in 2016 that he had personally approached Fuji about acquiring their machinery in an attempt to rescue their soon-to-be discontinued FP3000b and FP100b packfilm products.

[58][59][60] Kaps was unsuccessful in this pursuit, but motivated by his disappointment in Fuji's decision, he established the Analogue Product Institute (API) with the goal of "developing a NEW generation of analog instant packfilm [and] Establishing a rich network of new suppliers, manufacturers and financiers from all over the world".

It works with all Polaroid square film formats, that is the original 600, the battery-less i-Type, and the less sensitive SX-70.

[64] A "universal cradle" was later released for Instant Lab 1.0 to accommodate different screen sizes on the iPhone 6 and various Android phones.

[75] The OneStep+ has built-in Bluetooth wireless technology that allows the camera to be paired with the Polaroid Originals app on an iOS or Android smartphone or tablet.

The camera also includes a higher-capacity battery (recharged through a microUSB adapter), a built-in flash, and a viewfinder.

[77] Much like the OneStep+ the Now uses 600 or i-Type film and features 2 stage Autofocus without the need to manually change focus points, a Self-timer and built-in flash.

Unlike previous cameras, Exposure compensation is adjusted by holding the flash button and shown using the frame counter window.

The camera can also access two additional tools available through the Polaroid mobile app — aperture priority and tripod mode.

In June 2021, Polaroid also released a 3D pen, similar to the Play, but instead of the PLA filament that the Play pen uses, the CandyPlay features a loading point where the user places a hard candy cartridge in it, to shape edible 3D creations.

Parts of the documentary were shot on location at Polaroid Originals 30 minute photo labs and production facilities in the Netherlands and Germany and includes Chief Technical Officer Stephen Herchen.