Social theorists Peter Eisinger, Sidney Tarrow, David S. Meyer and Doug McAdam are considered among the most prominent supporters of the theory.
This opens up significant opportunities for movements to both recruit members and mobilize under a concentrated and effective cycle of demands.
[5] However, Tarrow, who used the term in his earlier publications, now argues it is misleading, as most opportunities need to be perceived and are situational, not structural.
[1] The model goes beyond looking at whether the movements just succeeded or failed and analyzes other consequences, including unintentional ones as well as collective benefits.
In response to some criticisms, Doug McAdam, Sidney Tarrow and Charles Tilly proposed the Dynamics of Contention research program, which focuses on identifying mechanisms to explain political opportunities, rather than relying on an abstract structure.
MoveOn.org also includes other petitions and political articles and video clips on the front page[10] for people to sign and view as a mechanism for people to assemble over a similar issue, perpetuating the concept of solidarity, or a sense of collective identity over political discourse.
MoveOn.org can also be applied to resource mobilization theory[11] since MoveOn.org is a site that is meant to assemble people, which adds to the strength and success of the organization.