[2] Mattel held a distribution arrangement with Bluebird Toys for Polly Pocket items in the early 1990s.
On November 22, 2006, 4.4 million Polly Pocket playsets were recalled by Mattel after children in the United States swallowed loose magnetic parts.
[citation needed] In 2012, Polly Pocket toys were discontinued in the US[8] but remained available in Europe and South America.
[citation needed] On February 12, 2018, it was announced that Polly Pocket would be making a comeback, with a relaunch of the dolls.
Rather than slotting into holes in the case, the new Polly is made of a flexible plastic that sticks to certain surfaces, but also bends so she can sit in a chair.
The web series maintained a pattern until it got a soft revival starting in 2013 having some characters removed and many other changes until the last season in 2017.
Mattel relaunched the brand for a second time in 2018 by collaborating with DHX Media (now WildBrain) on a new animated TV series which initially aired on Canadian television on Family Channel on July 8, 2018.
The series featured a young girl named Polly who has a magical locket that allows her and her friends to shrink down to a tiny size.
[17][18] Polly Pocket: Adventures in Rio was released on Prime Video in the UK and the United States in September 2024.