Much of the material for the newsletter comes from the Popbitch message boards, frequented by music industry insiders, gossips and the casually interested.
The board has at various times been credited for celebrity rumours (both false and true) appearing in the press, and the coining of many expressions that have gone on to enjoy wider usage.
Stevenson was employed by the British publishing house EMAP on various entertainment titles, including the celebrity magazine Heat and as editor of The Face.
The newsletter usually contains, in order: By 2003, Popbitch had moved from a niche-market publication to mainstream cultural knowledge, thanks in part to its role in assisting British tabloid newspapers with their entertainment coverage.
[7][8] False allegations against Jeremy Clarkson, a British TV celebrity, and David Beckham were published on the Popbitch messageboards by its users.
The editors have the ability to modify or delete anything libellous or "not pop or bitch", and the board also employs automatic censors that prevent the names of certain celebrities from appearing.