As soon as the arena was built, it became the home court of Paris Basketball, as well as PSG Handball for its larger games.

Adidas signed a deal with the operating company SAE POPB, which also manages the Accor Arena and the Bataclan theatre.

Activists urged the arena should be named in honour of Alice Milliat (1884–1957), a French athlete, sports official and campaigner for women's rights.

In early July 2022, the Paris City Council approved the sponsor's name change by a vote of 33 to 17, with 26 abstentions.

[7] Shortly before, the city council decided that the future esplanade in front of the arena will be given the name of Alice Milliat.