[4] Priorly, the arena was sponsored by the American cosmetics company Jeunesse Global from 2017 to 2023,[5][6] and British bank HSBC.

It has also hosted the UNESCO teleton, Criança Esperança, after 2008, replacing Ginásio do Ibirapuera in São Paulo as the main venue.

[9] In November 2018, the arena hosted the Tom Clancy's Rainbow Six Siege Season 8 Pro League finals.

[14] On March 27, 2011, Iron Maiden's performance at the arena had to be postponed to the following night after a security barrier collapsed during the opening song.

[15] Other stars like Beyoncé, Amy Winehouse, Now United, Ariana Grande, Green Day, Ed Sheeran, Paul McCartney, Eric Clapton, Elton John, Radiohead, Niall Horan, Harry Styles, Louis Tomlinson and Twenty One Pilots performed at the venue.