The film stars Harshvardhan Rane, Sree Vishnu, Harish Verma, Vithika Sheru, Ritu Varma, and Sreemukhi.
[2] The music was composed by Shravan Bharadwaj with cinematography was handled by Karthik Gattamneni and editing by Gowtham Nerusu.
Due to his busy schedule, there is no time for personal life, which leads to distance in his relationship with Sarayu.
Story 2: Royal Raju (Sree Vishnu) is a carefree, good-for-nothing man from West Godavari district who comes to Hyderabad to woo a city girl.
She is Sameera (Ritu Varma), an ultra modern girl working as a stylist in the film industry.
He manages to join as Assistant Director in Millenium Star Mahanama's (Satyam Rajesh) film to get close to her as she is the stylist for the movie.
Heartbroken, Raju shares his pain with his friend and decides to aim big and find a purpose in life.
One day he meets an orthodox girl Shanti (Sreemukhi), an IT professional from Chennai, through his friend Snigda "Sid" (Snigdha).
Finally, Arjun, now a changed man, decides to apologize to every girl whom he tricked into a physical relationship.
The film was in pre-production stage from January 2012 to March 2013, where director Pavan Sadineni and producer Bekkam Venugopal were keen in developing the narrative of the motion picture.
During the pre-production time, Sadineni had directed a short film Bewars, in which Karthik Gattamneni was the cinematographer and Vishnu Vardhan played the protagonist.
[4] Vithika Sheru, who is paired opposite him also donned the hat of a stylist for the film,[5] while Rane worked as the choreographer for the climax song.
The producer planned to select 100 city students and record their responses to the film and carry out the changes they suggest.