[1] The Premier Motor Manufacturing Company was organized in 1903 by George A. Weidely and Harold O. Smith in Indianapolis, Indiana.

[1][2] Carl G. Fisher, who later founded the Indianapolis Motor Speedway, had ambitions of contesting the Vanderbilt Cup, and in 1905 George Weidely built an 923 cu in (15.1 L) air-cooled prototype Premier race car for him.

The cars were advertised as summer and winter vehicles that had a "powerful motor, easy but substantial clutch, buoyant springs and luxurious upholstering.

Three factory prepared cars were entered, one finished seventh, the second crashed, the third went out with a broken oil line.

[1] For 1918 Premier introduced a new car with the tag line "The Aluminum Six with Magnetic Gear Shift".

The 65-hp aluminum block engine was designed by Weidely Motors and the electric transmission was made by Cutler-Hammer.

After the 1920-21 Depression, the company emerged from a friendly receivership in 1923, when Frederick L. Barrows of Connersville, Indiana took over and reorganized as Premier Motors, Inc.

In October of 1926 Premier Motors, Inc. sold out to the National Cab & Truck Company of Indianapolis, which very quickly went out of business.