In April 1916, Durant resigned his vice-presidency, and the Monroe company moved into the former Welch factory in Pontiac.

The Pontiac factory was now leased to General Motors for production of the Samson truck.

The showroom was located at 602 N. Capitol Street in Indianapolis and the building still stands today.

[2] At this time, Louis Chevrolet was brought in by William Small as a consulting engineer to "work out design problems for the Monroe car.

A car driven by Wilbur D'Alene with mechanic Worth Schloeman was fitted with the radio equipment.

After various refinancings, the American Fletcher National Bank of Indianapolis purchased the Monroe assets in January 1922.