Priceza is a shopping search engine and price comparison tool, with local websites in six Southeast Asian countries: The company was started in January 2010 in Bangkok, Thailand, by three computer science engineers: Thanawat Malabuppa, Vachara Nicatatphand, and Wirod Supadul.

[4][5][6] It is Thailand's first, and currently ranked at number one with 85% market share in the e-commerce business.

[7] Priceza operates in its markets by establishing business partnerships with merchants and retailers to provide information and price lists on a wide range of products.

[8] As of 2014, the website has 5,000 stores on Priceza Thailand and another 5,000 stores on Priceza Indonesia, with a total amount of 1.6 million products in Thailand and two million products in Indonesia.

The new service is a comparison platform of financial products such as car insurance, credit cards and personal loan.