[2] Its Laksa sauce kits were recommended by Singaporean chef, Janice Wong, as foodie souvenirs to take home during the 2018 North Korea–United States summit.

[6][7] In 2011, Prima Taste launched its Singapore Laksa LaMian, a premium instant noodle product.

[9][10] Prima Taste's Wholegrain Laksa LaMian was ranked best instant noodles by The Ramen Rater from 2016 to 2018.

[17] In 2017, Talking Point tested three vending machine meals for "salt, fat and MSG" as the Health Promotion Board (HPB) "advises against having too much of".

Eight overseas Prima Taste restaurant franchises were opened between 2003 and 2005, including in Jakarta, Indonesia and a flagship in Shanghai, China.