Prince de LU

The cookies feature cocoa or vanilla cream filling sandwiched between two Ritz cracker-like “biscuits” originally designed in 1894 by the Antwerp baker Edward De Beukelaer.

In 1602, Sir Hugh Platt's “Delightes of Ladies to adorn their Persons, Tables, Closets, and distillatories with Beauties, banquets, perfumes and waters.

A first version of the Prince biscuit was designed and sold in Antwerp in 1894 in honor of the Belgian King Leopold II after he visited the pavilion of cookie manufacturer Edward De Beukelaer at the Exposition Internationale d'Anvers (1894).

Since 2012, following a split of the Kraft Foods group, the Prince de LU brand has been owned by the US company Mondelez International.

Prince was the number 1 biscuit brand in France in 2012 according to a marketing survey and was consumed in more than 50% of French households with children in 2013.