[4] In addition, white mineral oil is added to these trays to supplement the starch, prevent the candy from crumbling, and give it a shiny coating.

Carnauba wax is used in Swedish Fish as a coating and gives the candy a waxy texture.

[9] The Swedish recipe differs from the American one as white mineral oil is banned in Europe due to associated health risks, and many US food dyes are not approved for EU consumption in the same quantities used in the US.

Today, the Swedish Fish consumed in North America are made in Hamilton, Ontario, Canada, and Turkey by Mondelēz International.

The fish-shaped candy gained enough popularity on its own to where the Malaco, and later Cadbury, company had to do little advertising for the product, until this past decade[when?].

A recent resurgence in popularity has resulted in greater accessibility in supermarkets and convenience stores where they are often sold prepackaged in plastic bags.

[12] It is illegal to import the North American version of Swedish Fish into the EU and UK as the product does not meet European safety requirements.

The original owner of these candies was the Swedish company Malaco, which wanted to expand its sales to North America and entered partnership with Cadbury.

In 2016, Nabisco created a test-market product Swedish Fish Oreos, available at Kroger grocery stores in the US.