In 1984, Mattel and Filmation decided to diversify the Masters of the Universe line beyond its traditional realm of "male action" in the hopes of bringing in a young female audience as well.
Raised by Hordak, but actually the long-lost daughter of King Randor and Queen Marlena of Eternia, and twin sister of Prince Adam / He-Man, Princess Adora joins the Great Rebellion to fight against the oppressive Horde.
Released as an exclusive in 2004, this new She-Ra figure was made to appeal to fans of both the original and the new toylines, as well as fit in more closely with the other redesigned Masters characters.
This new line of collector-oriented figures features previously released characters with "classic" retro sculpting and levels of articulation unprecedented for Masters of the Universe toys, and exclusively available online from Mattel's website mattycollector.com.
Since then, Adora's alter-ego She-Ra has been released in the Classics line along with Princess of Power male lead Bow and chief villainess Catra.
In 2018 Super7 released new action figures in the style of the original 5.5 inch Mattel MOTU toys, including characters from the She-Ra: Princess of Power cartoon.