[1] The competition invited unsigned artists to upload a song to the official Pringles Unsung website, where they could then be voted on by the general public and a panel of judges.
[3] The winners of the regional heats then competed in a grand final, where they each performed in front of the judging panel.
[4] The judging panel consisted of producers Kevin Bacon and Jonathan Quarmby, ex-Island Records managing director Marc Marot, journalist Paul Sexton and Echo & the Bunnymen lead singer Ian McCulloch.
[6] The winners of the Pringles Unsung were Cardiff group The Toy Band, who won with their track "Riff Song".
[7] Their prize was to record a demo produced by Bacon and Quarmby and to receive management advice from Marot.