Print design

Reusable, movable type was a revolutionary concept, however it did not gain traction in China because organizing the characters was not very compatible with the Chinese writing system.

[3] This innovation came about more than 400 years prior to the "invention" of movable type with the printing press in Europe, and it is unlikely that Pi Sheng was of any influence to Gutenberg.

[5] Print design is essential for branding, marketing, and communication, encompassing business cards, brochures, posters, flyers, packaging, publishing, and advertising.

[6] Print design also plays a crucial role in publishing, including book covers, magazine layouts, and official documents.

The importance of printed visual design was highlighted during the First World War, as posters helped to inform and instruct the audience.