Tenant occupancy and sales decreased during the 2010s, due to competition from Las Vegas Premium Outlets as well as online retailers.

[8] The mall is connected to the Primm Valley Resort,[9] and was built to attract motorists along Interstate 15, traveling between Las Vegas and California.

[11] The single-level mall,[12] designed by MCG Architecture of Beverly Hills,[9] is divided into two themed courts: one resembling New York City and the other modeled in the style of Miami Art Deco.

[12][15] After opening, some tenants complained of poor sales and subsequently closed, prompting lawsuits from the mall.

[23] Prior to the mall's opening, TrizecHahn had agreed to sell its interests to The Rouse Company,[10][12] but the sale did not materialize.

[19] Talisman Cos., a Florida-based real estate developer focused on turning around underperforming shopping centers, acquired a stake in the property in 2000, and by the following year, was reported to be seeking full ownership.

[1] Tenant occupancy had seen a decrease, and sales were also reduced because of competition from Las Vegas Premium Outlets as well as online retailers.

[1] The mortgage holder, Miami-based real estate firm Rialto Capital Management, repossessed the property in 2018.

Christopher Julian, a design architect who oversaw the rebranding, said, "We wanted to turn it into an evolution of the word Primm … and introduce that concept to Generation Z, so we put the 'z,' which is Prizm.