[1] Headquartered in Toronto, Ontario, the service supported thousands of webcomics and blogs with auctioned online advertisements, until it was shut down in 2018.

Being invite-only, Project Wonderful initially only had a few dozen advertisers participating in the "perpetual auction" of ad space, though this number grew rapidly.

Implementing new features into Project Wonderful took up most of North's time in the years following its initial release, together with his webcomic Dinosaur Comics.

[4] Many webcomics, including Awkward Zombie, Loading Artist, Saturday Morning Breakfast Cereal, Questionable Content, Qwantz, MS Paint Adventures, Sinfest, and A Softer World used Project Wonderful as an advertising service.

North noted the rise of large social media platforms such as Facebook keeping readers within their systems as a cause for the diminishing of the blogosphere.