Promar TV is a Venezuelan regional television station that can be seen in the Lara, Barinas, Portuguesa, and Yaracuy states.

Promar TV was created in the Lara State as an independent television produccion company called Mariano & Co. towards the end of the year 1949.

The first produccion by Mariano & Co. was a newscast, which began airing at the end of the year 1950 and was seen in clubs, schools, and on a large screen located in the parking lot of the local Sears.

"El noticiero Lara" was developed into a correspondence for the national television station, Radio Caracas Televisión.

In the 1960s, Mariano Co. began to make its own televised program known as "Actualidades", whose main objectives was to educate people who were living in the capital of Venezuela on Lara's culture.