[6] Forrester Research, a business technology analyst firm, views sales enablement and efficiency tools, such as proposal management software, as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field.
[4] Proposal software is frequently used for storing, controlling, revising, semantically enriching, and publishing documentation.
Serving as a central repository, the proposal software increases the version level of new updates to an already existing file.
Some solutions offer uses a 'shopping cart' experience, where salespeople are able to select which content components to include in the final document.
Data tags and smart content sections allow for automatic tailoring by client name, region, or product selection.