It is located in the mountains of the Sierra Nevada de Santa Marta and is home to Amerindians pertaining to the Arhuaco ethnicity, whom consider Pueblo Bello a sanctuary but by the name of Arumake in their language.

[3] Pueblo Bello presents an average temperature throughout the year between 16°C and 22°C predominantly characterized by mountain climate.

[4] The village was founded by Captain Antonio Florez in c. 1590 with the name Dulce Nombre de Jesus but due to constant attacks from the Chimilas the town was moved nearer to Valledupar.

[3] Pueblo Bello celebrates the Festival del Café y la Mochila Arhuaca and the "Regional Olympics ".

On July 16 of each year the town celebrates the Roman Catholic tradition of the Virgin of El Carmen.