[3] In March 2017, the company was renamed Pure Planet Limited, and took out a loan for £10 million with a BP subsidiary at an APR of 12%.

[3] In 2017, Tom Alexander, Steven Day and Andrew Ralston announced the founding of a new energy company dubbed "Project Blue Marble", with a planned launch later that year.

Steven Day responded by saying that the report had demonstrated a "fundamental misunderstanding of the way electricity is generated, certified, traded, managed by the grid and supplied".

[9] In February 2020, Pure Planet finished second in The Sunday Times' "top 100 small companies" list, making it the top-ranked energy supplier.

Judges for the competition cited the organisation's carbon offsetting practices, benefits, mental health support, and commuting offers, as reasons for the ranking.