[2] Landsborough credits his father with instilling in him an imaginative business sense and believes that part of the reason for the park's earlier success is because he advertised to attract adults rather than children.

The sculptures include a tap seemingly suspended in mid air and a floating bench, as well as architectural features such as a stone carpet and living wall, created by New Zealand sculptors and designers.

[8][9] and more recently, "Un-useless" - A large display of impossible or useless inventions and creations by local sculptors and international artists aimed to amuse, confuse and amaze.

The "Tilted House", built at a 15-degree angle, contains illusions such as water apparently flowing uphill, the octagonal "Hall of Following Faces" with back-lit hollow mask illusions on the walls, created by artist and sculptor Derek Ball,[11] and an Ames Room, a perspectively confusing room with a delayed video feed where visitors can see themselves afterwards with seemingly different heights depending on where they were positioned.

[12] Puzzling World features a large maze in which the traveller must reach four coloured corner towers before finding the middle courtyard (emergency doors are included for those who struggle).

[1] When the challenge began the prize was originally $50,000 NZD, for which any participant was required to find two halves of a promissory note which had been hidden within 5 kilometres (3.1 mi) of the building.

To date the prize has not been claimed, although seven "professional" psychics have attempted the challenge, including a diviner and a man who prayed to locate them but failed to come back with an answer.