The ward covers the south of the town along the coast including Pwllheli Golf Club in the west, the areas of West End and South Beach south of the Afon Rhyd-hir, to Morfa'r Garreg, the Pwllheli Lifeboat Station and nearby caravan park on the spit of land south of the mouth of the Afon Erch.

It was represented by Plaid Cymru's Alan Williams from 1995, but won by Bob Wright for Llais Gwynedd at the May 2008 elections.

[4] Councillor Wright died whilst on a lifeboat mission to rescue a stranded yacht, on 20 September 2015.

[5] The resulting by-election on 26 November 2015 was won by Bob Wright's cousin, Hefin Underwood, who did not represent a party or group.

[6][7] Underwood held off the challenge from Plaid Cymru at the May 2017 elections, with a majority of 388.