Two venture capital funding rounds ran out in 2010, so they focused on building Android apps that could be profitable, and this grew into asking mobile users simple targeted questions.

On the day before the 2017 United Kingdom general election, Brandwatch Qriously and Wired published a poll showing voting intentions of 41% for Labour and 39% for the Conservatives.

The final results were 41% and 44% respectively and so the poll did not correctly predict the outcome (which would have seen Labour as the largest party in terms of MPs, although not necessarily with a majority).

[8] On the day before the 2019 United Kingdom general election, Brandwatch published a poll using the company's technology showing voting intentions of 43.2% for the Conservatives, 30.4% for the Labour Party, and 11.6% for the Liberal Democrats.

[10] In 2014, Qriously won Advertising Age's award for the "worst name in ad-tech", after voting in a poll, where it "beat" Vungle, Nanigans, AdsWizz, and Burt.