Founded in October 1983 as quattro GmbH, it primarily specializes in producing high-performance Audi cars[2] and components, along with purchaser specified customizations.

[7] The division's operations are located in a 3,500 square metres (37,670 sq ft) site at Neckarsulm,[4] near Stuttgart, in the German State of Baden-Württemberg.

Development and manufacturing factories[2] are based within a larger 10,700 square metres (115,170 sq ft) site of the now defunct German automotive maker NSU Motorenwerke AG.

Furthermore, it does not sell its automobiles directly to the public via franchised outlets under its own brand name; instead, they are sold under the Audi marque.

The customer may choose unique exterior paint, in any colour, as well as alloy wheels originally developed by quattro GmbH.

The interior can be finished with a wide selection of wooden trims, sourced from around the world, along with colour-coordinated piping on the edges of tailored floor carpet mats.

[2] These include mountain bikes and personal leather goods, such as briefcases, handbags, purses and wallets.

quattro GmbH has historically only been able to produce one specific model at a time at its sole plant at Neckarsulm.

After this initial joint venture, all subsequent cars have been solely (with the exception of the Audi TT RS) produced at Neckarsulm by quattro GmbH.

[9] The Audi R8 two-seat mid-engined sports car was exclusively designed and developed and is produced by quattro GmbH.

This was to use a 6.0-litre V12 engine, utilising Volkswagen Group's long-established Turbocharged Direct Injection (TDI) turbodiesel technology.