[5] The first season of the show focused on the love story of Asad Ahmed Khan and Zoya Farooqui, played by Karan Singh Grover, who was later replaced by Raqesh Bapat, and Surbhi Jyoti.

In May 2014, the second season introduced Asad and Zoya's twin daughters, Sanam and Seher (both played by Jyoti), and revolved around their lives 20 years after the death of their parents.

The third season of the show portrayed Aahil and Sanam's incomplete love story after she loses her memory, is transported to Pakistan, and an imposter takes her place.

The fourth season of the show, launched in August 2015 and incorporating supernatural elements, was set 25 years after Sanam's suicide.

[10] Zoya Farooqui, a fun-loving girl brought up in the USA enters Bhopal in search of her real father and stays with her foster sister's aunt Dilshad, who has a daughter Najma and a silent, traditional, orthodox and short tempered son Asad Ahmed Khan.

Haider enters to take revenge for his parents' death but falls in love with and marries Humaira, after knowing he is Zoya's lost brother.

Sanam runs a restaurant and crosses her path with business tycoon Aahil Raza Ibrahim, Tanveer's stepson.

Sanam has lost her memory and lives with a Pakistani Major, Shaad Aftaab Khan, who in order to save her life, lied that she is his wife, Jannat.

Soon, Tanveer's daughter enters their life disguised as Misbah, Shaad's cousin, and kills the family posing as a terrorist.

[85] In November 2013, as Vikrant Massey quit the show Mohit Sehgal joined the star cast of Qubool Hai as the second lead.

[98] After Shalini Kapoor's and Alka Kaushal's exit from the series Additi Gupta made an entry in the show as the main antangonist.

[99][100] The show underwent a revamp in first week of March 2015 and Varun Toorkey was roped to star opposite Surbhi Jyoti.

[121][122] In Mcleodganj while shooting Karanvir Bohra was left stumped when he stumbled upon a group of nuns declaring themselves as his ‘ardent fan followers’.

[171][172] In spite of having six stitches on her forehead and prescribed bed rest, the actress resumed shooting as the producers did not have a bank of episodes.

[175][176] The contemporary lead couple of the show, Karan Singh Grover (Asad) and Surbhi Jyoti (Zoya), performed to a medley of three songs.

Karanvir Bohra (Aahil) and Surbhi Jyoti (Sanam) performed on Bollywood songs like Jumme Ki Raat Hai,[181] Mera Naam Ishq[182] and Main Rang Sharbaton Ka.

[189] At 2012 Zee Rishtey Awards Karan Singh Grover (Asad), Surbhi Jyoti (Zoya) and Rishab Sinha (Ayaan) gave a dance performance on the song Disco Deewane.

[190] At 2013 awards, Karan Singh Grover (Asad) and Surbhi Jyoti (Zoya) presented a sizzling aerial act on the song Anga Laga De.

[199] In the Mahasangam episode on 11 July 2013 wherein Imran Khan promoted his movie Once Upon ay Time in Mumbai Dobaara!, the contemporary lead couple of the show, Karan Singh Grover (Asad) and Surbhi Jyoti (Zoya) presented a romantic number on the song Teri Meri.

[200] Surbhi Jyoti gave a performance with film actor, Imran Khan on the song Tayyab Ali in the episode.

[200] The Grand Finale of Dil Se Nache Indiawaale on 9 November 2014 showcased a dazzling act by the lead couple of the show, Karanvir Bohra (Aahil) & Surbhi Jyoti (Sanam).

[203][204] In 2015, makers of the show arranged five Eid special episodes and named them as Rangat-E-Eid, wherein many television actors gave performances.

"[208] In January 2013 The Times Of India reported that "Zee TV's Qubool Hai has inched into a comfortable No.8 slot thanks to Karan Singh Grover's charisma and also an honour killing track - both appear to have found a connect with audiences.

[214] In October 2014, Kavita Awaasthi interviewed Jyoti for Hindustan Times and introduced her by stating that "Surbhi made a mark with her effervescent character of Zoya Farooqui in Qubool Hai.

"Bhandari had appreciated that when the series had started, "Zoya Farooqui was a jeans wearing, very modern women, raised in the US, yet very close to her culture and roots.

but stated that "the serial became lost in multitude of vamps, warring families, crude language and events that in real life are unfathomable.

[221] The Deccan Chronicle reported that, fans had predicted doom for Qubool Hai after the original lead Karan Singh Grover quit, but the show picked up again after Bohra's entry.

[222] In December 2014, Shruti Jambhekar writing for The Times of India stated that "Karanvir Bohra and Surbhi Jyoti as Aahil and Sanam in the post leap version of Qubool Hai had managed to save their show from getting the axe earlier in the year 2014.

"[228] In May 2015 Zehra Kazmi writing for Hindustan Times stated that the show should end as it has nothing new to offer, which is evident with the dip of TRPS.

[231] Produced by Mrinal Jha under MAJ Productions,[232] this web series is directed by Glen Barretto and Ankush Mohla.