He proved to be an extremely capable president, and he expanded the company tenfold.
He had a resort home named Ireton built in Port Credit, Ontario, and later in Georgian Bay.
His son Captain Erskine Robert Eaton (1915–1942)[2] graduated from the Royal Military College of Canada in 1934.
At the outbreak of World War II, he was a member of the staff at Eaton's Montreal store.
His name is listed on the Memorial Arch at the Royal Military College of Canada.