In 1998, the company merged with Taurus, Inc., which owned the XTC Cabaret chain and was controlled by Eric Langan, who eventually became the RCI's president and CEO in 1999.

Subsequently, RCI expanded inside and outside of Texas to states such as New York, Illinois, Florida, Arizona, Minnesota and others, and entered related businesses, such as sports bars/restaurants and nightclubs.

[5] It has been profiled in The Wall Street Journal, Fortune, MarketWatch, Corporate Board Member, SmartMoney, The New York Daily News, USA Today as well as other publications.

RCI has also won multiple Awards from Ed Publications including 2019 Club Chain of the Year.

[10] RCI subsidiaries own and operate Bombshells Restaurant & Bar, a military-themed sports bar/restaurant chain first opened in 2013.